One of the first things Elon Musk did after taking the reins at Twitter was to rejigger the badge system and introduce the $8 a month Twitter Blue subscription (well, $11 a month on iOS and Android due to app store fees). However, the current version of Blue only cuts ads by half. Musk tweeted that there will be a higher priced subscription that will show no ads at all.
How much will it cost? Unclear for now, but the CEO is not happy with how ads work at the moment. He says that they are “too frequent” and “too big”. Twitter will address both issues in the coming weeks.
Also, there will be a higher priced subscription that allows zero ads
— Elon Musk (@elonmusk) January 21, 2023
There are other plans to improve the Twitter experience. For example, Musk says that right now most users are missing out on “amazing tweets” from people in other countries. The language barrier will be overcome by translating and recommending the best tweets from other regions (presumably this means translated to English, Musk didn’t go into details).
Other upcoming improvements include remembering whether you selected the For You or the Following tab and making it easier to bookmark tweets.