Facebook has announced that Shopify and Facebook are teaming up to launch a ‘Buy’ button that will enable people to buy items found in the news feed without having to leave the world’s top social network.
This feature has been in the works for some time now, dating back to July 2014. It was initially reported that Facebook would be teaming up with Stripe, the company that powers Twitter’s Buy button, but it looks like Facebook has decided to go a different route.
Facebook product marketing manager Emma Rodgers was quoted as saying –
With the shop section on the page, we are now providing businesses with the ability to showcase their products directly on the page.
However, it is not clear when the new feature will roll out as it is currently in the testing phase.
Source : Facebook