Elon Musk invites content creators to ‘Earn a living’ on Twitter, Subscriptions now available globally

Elon Musk invites content creators to ‘Earn a living’ on Twitter, Subscriptions now available globally
Written by Techbot

Twitter has been working on rolling out Subscriptions as part of their Twitter Blue services for some time now. Overnight the company announced they’re done rolling this country-by-country and have opened this to the world.

Subscriptions enable creators to setup a payment account with payment services company Stripe and as people subscribe to your content, you get paid (assuming you pass $50 in that month).

Content Creators are being pitched to join Twitter as a platform to make revenue on, and if successful in securing enough subscribers, could actually make a living on the platform.

Subscribe to techAU on Twitter

Around two weeks ago, Twitter announced they were opening Subscriptions to Australian-based creators (Twitter Blue required). I signed up and was awaiting approval. Today, that approval has arrived and you can now subscribe to techAU on Twitter.

To do this, just visit our profile at and tap or click the Subscription icon and follow the prompts.

Each creator gets to set the price of subscriptions and here’s a heads-up for anyone turning it on, you can’t change this, so think hard about what you think your work is worth.

I set our Twitter Subscriptions at $3.00/mo or A$5.00/mo.

Why would someone Subscribe?

If you Subscribe to techAU, you’ll get Subscribers-only Tweets.

  • As we review products, you’ll get exclusive access to unboxing videos of the latest technology, ahead of the full review that goes to the world.
  • When we have breaking news, we’ll post it to subscribers first.
  • As we interact with our followers, subscribers responses will be prioritised.

Creators can also offer Subscriber-only Spaces.

WORLDWIDE! Creators across the globe can now sign up and earn a living on Twitter.

Tap on “Monetization” in settings to apply today.

For a full list of available countries see our Help Center:

— Twitter (@Twitter) April 28, 2023

How much can you make?

You’ll be eligible to get paid up to 97%* of the revenue Twitter, up to $50,000 in lifetime earnings. After $50,000 in lifetime earnings, you can get paid up to 80% of the revenue Twitter has earned after in-app purchase fees. 

An example of this breakdown is provided below.

A creator is based in the United States, and their Subscriptions cost is $4.99. Someone from the United States Subscribes (available on iOS and Android, or web),*** paying Twitter in USD. This creator hasn’t yet reached $50,000 in lifetime earnings from Twitter across Twitter’s monetization products.

***Note: The example below only applies to iOS app-based purchases, and doesn’t include web-based purchases.

  • $4.99 – Subscription cost
  • $1.50 – Apple’s in-app purchase fee (currently, 30% of Subscriptions cost under Apple’s terms, subject to change by Apple)
  • $0.10 – Twitter’s minimum share of the revenue
  • $3.39 – Creator is eligible to get paid up to this amount by Twitter

Elon provided some further context on this revenue split in a recent Twitter reply.

We will keep 10% after 12 months, but iOS/Android subscription fees drop from 30% to 15% in year 2, so still a net gain to creators

— Elon Musk (@elonmusk) April 28, 2023

As a creator, you get a Subscriptions Dashboard to monitor subscriber count, lifetime revenue and payout history.

With the platform in place, it’s now up to creators to provide value to their audiences to gain subscribers. What will be interesting to see is to compare the revenue on Twitter versus other platforms.

For those who had previously used Patreon, it’s easy to see many of them transitioning to Twitter.

In which countries are Creator Subscriptions available?

  •  Albania
  • Algeria
  • Angola
  • Antigua & Barbuda
  • Argentina
  • Armenia
  • Australia
  • Austria
  • Azerbaijan
  • Bahamas
  • Bahrain
  • Bangladesh
  • Belgium
  • Benin
  • Bhutan
  • Bolivia
  • Bosnia & Herzegovina
  • Botswana
  • Brunei
  • Bulgaria
  • Cambodia
  • Canada
  • Chile
  • Colombia
  • Costa Rica
  • Côte d’Ivoire
  • Croatia
  • Cyprus
  • Czech Republic
  • Denmark
  • Dominican Republic
  • Ecuador
  • Egypt
  • El Salvador
  • Estonia
  • Ethiopia
  • Finland
  • France
  • Gabon
  • Gambia
  • Germany
  • Ghana
  • Greece
  • Guatemala
  • Guyana
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Ireland
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Jordan
  • Kenya
  • Kuwait
  • Laos
  • Latvia
  • Liechtenstein
  • Lithuania
  • Luxembourg
  • Madagascar
  • Malaysia
  • Malta
  • Mauritius
  • Mexico
  • Moldova
  • Monaco
  • Mongolia
  • Morocco
  • Mozambique
  • Namibia
  • Netherlands
  • New Zealand
  • Niger
  • Nigeria
  • North Macedonia
  • Norway
  • Oman
  • Panama
  • Paraguay
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Qatar
  • Romania
  • Rwanda
  • San Marino
  • Saudi Arabia
  • Senegal
  • Serbia
  • Singapore
  • Slovakia
  • Slovenia
  • South Africa
  • South Korea
  • Spain
  • Sri Lanka
  • St. Lucia
  • Sweden
  • Switzerland
  • Taiwan
  • Tanzania
  • Thailand
  • Trinidad & Tobago
  • Tunisia
  • Turkey
  • United Arab Emirates
  • United Kingdom
  • Uruguay
  • Uzbekistan
  • Vietnam

Note, it takes a few days longer for subscriptions to go active on iPhone vs web, as all subscriptions currently have to be approved by Apple

— Elon Musk (@elonmusk) April 28, 2023

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