Twitter has been working on rolling out Subscriptions as part of their Twitter Blue services for some time now. Overnight the company announced they’re done rolling this country-by-country and have opened this to the world.
Subscriptions enable creators to setup a payment account with payment services company Stripe and as people subscribe to your content, you get paid (assuming you pass $50 in that month).
Content Creators are being pitched to join Twitter as a platform to make revenue on, and if successful in securing enough subscribers, could actually make a living on the platform.
Subscribe to techAU on Twitter
Around two weeks ago, Twitter announced they were opening Subscriptions to Australian-based creators (Twitter Blue required). I signed up and was awaiting approval. Today, that approval has arrived and you can now subscribe to techAU on Twitter.
To do this, just visit our profile at twitter.com/techAU and tap or click the Subscription icon and follow the prompts.
Each creator gets to set the price of subscriptions and here’s a heads-up for anyone turning it on, you can’t change this, so think hard about what you think your work is worth.
I set our Twitter Subscriptions at $3.00/mo or A$5.00/mo.
Why would someone Subscribe?
If you Subscribe to techAU, you’ll get Subscribers-only Tweets.
- As we review products, you’ll get exclusive access to unboxing videos of the latest technology, ahead of the full review that goes to the world.
- When we have breaking news, we’ll post it to subscribers first.
- As we interact with our followers, subscribers responses will be prioritised.
Creators can also offer Subscriber-only Spaces.
How much can you make?
You’ll be eligible to get paid up to 97%* of the revenue Twitter, up to $50,000 in lifetime earnings. After $50,000 in lifetime earnings, you can get paid up to 80% of the revenue Twitter has earned after in-app purchase fees.
An example of this breakdown is provided below.
A creator is based in the United States, and their Subscriptions cost is $4.99. Someone from the United States Subscribes (available on iOS and Android, or web),*** paying Twitter in USD. This creator hasn’t yet reached $50,000 in lifetime earnings from Twitter across Twitter’s monetization products.
***Note: The example below only applies to iOS app-based purchases, and doesn’t include web-based purchases.
- $4.99 – Subscription cost
- $1.50 – Apple’s in-app purchase fee (currently, 30% of Subscriptions cost under Apple’s terms, subject to change by Apple)
- $0.10 – Twitter’s minimum share of the revenue
- $3.39 – Creator is eligible to get paid up to this amount by Twitter
Elon provided some further context on this revenue split in a recent Twitter reply.
As a creator, you get a Subscriptions Dashboard to monitor subscriber count, lifetime revenue and payout history.
With the platform in place, it’s now up to creators to provide value to their audiences to gain subscribers. What will be interesting to see is to compare the revenue on Twitter versus other platforms.
For those who had previously used Patreon, it’s easy to see many of them transitioning to Twitter.
In which countries are Creator Subscriptions available?
- Antigua & Barbuda
- Bosnia & Herzegovina
- Costa Rica
- Côte d’Ivoire
- Czech Republic
- Dominican Republic
- El Salvador
- Hong Kong
- New Zealand
- North Macedonia
- San Marino
- Saudi Arabia
- South Africa
- South Korea
- Sri Lanka
- St. Lucia
- Trinidad & Tobago
- United Arab Emirates
- United Kingdom