Xiaomi expects to launch its Mi Box in India by the end of this year, it will also roll out its Mi TV. Xiaomi’s Mi TV will offer a different TV viewing experience. When one switches on the Mi TV, it is almost like a mobile interface. You have movies, games, apps, videos etc and you can watch them through an internet connection without the need for any cable connection, However, some of the content will be paid. Since Its TV launch is getting delayed, they are looking to launch another product – Mi Box – a device that turns your TV into a smart TV this year.
Xiaomi India hea d Manu Jain said –
Our focus is not just phones but also on introducing new categories in India…something around TV and the routers etc. For Mi TV to be launched in India, we have to finalize two things – content strategy and logistics & after sales services. We are talking to a few content providers and aggregators.
After success in the smartphone industry Xiaomi also has other investments, including power banks, air purifiers and a fitness band. Xiaomi is also looking to setup an e-commerce portal in India, with investments from the company into warehouses and logistics.